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Nov 11, 2020

In this special Veterans Day episode, Col (Ret) Dr Russ Barnes, PhD shares the leadership and life lessons he learned in his 27 years with the U.S. Air Force. In talking about his Air Force career, Russ discusses the challenges he faced and how he dealt with them. In addition we talk about the importance of being authentic and following your own path.

Moreover Russ talks about the challenges of being an entrepreneur and shares the basic skills needed to start a business. Furthermore, as a strategist, Russ is a path finder. He specializes in Strategy Development and Organization Design for Small Business.  Moreover, Russ is committed to helping small business owners become purposefully profitable on their way to entrepreneurial prosperity. 

Finally, at the end of the episode, Russ and Emily talk about systemic injustice and how we as individuals can contribute to resolving issues that seem bigger than ourselves. 


Episode Highlights:

  • Emily and Russ talk about how they met and their mutual love of basketball.
  • They each have the superpower of being a leftie!
  • Then Russ talks about his Air Force career.
  • Furthermore, he talks about how he handled the adversity he faced during his Air Force career as well as his perspectives on leadership.
  • Russ is an INTJ (Meyers Briggs). 
  • He shares when he learned he was an INTJ and and how it impacted his life.
  • Then Russ explains the difference between staff vs operational positions and importance of staff work.
  • Russ shares some of his authentic leadership practices.
  • When Russ retired as a Colonel, he had a goal to never work for anybody else again.
  • Russ has had a few different jobs after he retired.
  • Next Russ shares how he became an entrepreneur and some of his struggles and realizations along the way.
  • As an entrepreneur, Russ learned about the struggle entrepreneurs face in becoming profitable.
  • He learned how to create a value proposition.
  • Russ shares the 3 basic skills needed to build successful business.
  • Also, he talks about how to put a price on the value you deliver.
  • Furthermore, Russ helps people get out of "entrepreneurial poverty".
  • Also, he knows how to do it because he did it himself.  
  • Russ helps entrepreneurs become purposeful on their path to profitability.
  • Russ shares a story about how he learned some lessons on pricing his value.
  • Russ is a strategist. Not a coach or a consultant.
  • Russ shares the lessons he learned in pricing his services as an entrepreneur. 
  • His company is all about intentionality and purpose.
  • Many entrepreneurs haven't thought about where they want to take their company.
  • Russ explains his definitions of strategy and business.
  • Then he shares the kinds of things he discusses with his clients.
  • Join a Mastermind or invest in a coach. Surround yourself with people push you. 
  • It’s important to know yourself and how you work best.
  • Finally, Russ shares his message on social justice and what individuals can do to move social justice along in the right direction.


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